Badge-A-Day: Call Center Integration

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Hey Trailblazers! Today's badge of the day is Call Center Integration. Call centers are still a huge part of the sales and service process for enterprise organizations and perform a critical role maintaining the relationship throughout the customer journey.

My current organization relies heavily on call centers for patient scheduling and support, so I have extensive experience integrating CTI solutions with Salesforce. Guess what? It's pretty easy! Now, on to the badge!

GET STARTED WITH CALL CENTER KEY CONCEPTS

  • People still want to hear a human voice even if you have all the other channels covered.
  • CTI stands for Computer Telephony Integration.
  • CTI allows you to connect the customer data in Salesforce to your call, record results, and better manage the relationship.
  • Softphone: An on-screen phone from which you can make and receive calls.
  • Call Center: A Salesforce feature that integrates Salesforce with call systems built by developers.
  • Open CTI: A Javascript API that lets developers or partners build cloud cased call systems.
  • When you install a CTI managed package, Salesforce creates a call center you can add users to. That's all you have to do!

DEFINE YOUR CALL CENTER KEY CONCEPTS

  • A call center definition file is a file that a developer or partner created while building a Call Center with Open CTI.
  • Typically, it is an XML file with a few lines of code that defines what a call center can do.
  • The XML file is included in the CTI package you install from the AppExchange.
  • It's usually installed automatically; you need this file to get started with Call Center.
  • Th file lists a Call Center's properties, such as fields, field order, which API to use, and softphone height and width.

ADD USERS TO YOUR CALL CENTER KEY CONCEPTS

  • To add users, go to setup >  Call Centers > your call center > click add more users > add your users.
  • To view the softphone, go to any Salesforce page and view the phone as part of the GUI.