Hey Trailblazers! I'm in sunny Provincetown and I still managed to get a badge-a-day done! (Kidding! I scheduled this the day before. I'm on vacation!).

Anyway, today's badge is the Campaign Basics badge. Campaigns are a simple but powerful tool to connect your marketing initiatives to leads and contacts in your Salesforce database. Let's dive in and learn the important concepts of this great object.