It's the inaugural post of the Force Factory blog. I thought I'd take a second to let you know just what exactly this blog is all about:

1. Salesforce.com. I'm a huge SFDC advocate and evangelizer. The Salesforce platform has fundamentally altered the way we do business and transformed the way we think about sales and service to our customers.
2. Sales Operations. Sales Ops is my wheelhouse, and I'm constantly looking at ways to improve how I serve my organization. While this blog's primary focus is SFDC, I'll spend some time posting information that's helped me better direct our sales team. This includes training, selling methodologies, proposal development, Key Performance Indicators (KPIs), and contract lifecycle management.
3. Data-driven Marketing. I use Hubspot, Pardot, and (hopefully) soon Marketing Cloud. Data in Salesforce is both a blessing and a curse. You have tons of it, now how do you read it? Where is the signal in the noise? Understanding the information in your database is critical to effectively growing your company, so I'll focus some of my time pursuing this topic.

What you won't see here are tons of coding. I'm a declarative programmer, meaning I spend most of my time building the infrastructure and defining procedures, flows, etc. within the existing framework and capabilities of SFDC. I don't do a ton of APEX or Visualforce coding, and to be honest, the Salesforce Success Communities have this roundly covered.

I hope you enjoy The Force Factory.

-A